Digital Account Executive

Dougall Media, Thunder Bay’s only locally owned broadcast/multimedia company, has an exciting opportunity in our Digital Sales Department, as a Digital Account Executive. 

Dougall Media provides a healthy work/life balance in a supportive and inclusive corporate culture. This position will be a fun but challenging role, that offers positive reinforcement and growth opportunities. Working with Dougall Media, you will receive unique employee perks such as free event tickets, pizza parties, staff celebrations, and staff development.

The Digital Account Executive is responsible for generating media revenues for the Newswatch websites to meet or exceed predetermined goals. The Account Executive creates revenue by meeting prospective clients, making sales presentations and selling directly to current clients as assigned. The individual is entrusted to develop and maintain mutually beneficial relationships with various local business, agencies or individuals, and encourage them to reach their target audience through the Newswatch platforms and services.  

Primary responsibilities include, but are not limited to:

• Develop and manage revenue-producing relationships with client and agencies 
• Act as ambassador representing Dougall Media at industry and media events, and with clients  
• Continue to learn and develop skills as a Digital Account executive  
• Prospect for new business using sales funnel techniques 
• Analyze client marketing goals and develop needs-based solutions to achieve them  
• Manage and take responsibility for the schedule of deliverables and campaigns of each client, being primary point of contract and managing all customer care and service  
• Oversee campaign execution and analysis 
• Work collaboratively with internal partners to drive revenue 
• Use web analytics tools to understand sales opportunities and statistics requested for sales presentations 
• Work cohesively with other Dougall Media Staff 
• Extra duties as required, especially those that support the organization’s stated Goals and Objectives and leverages experience in digital.  

Required credentials and skills include, but are not limited to:

• Proven track record of sales success preferably in media setting  
• A minimum of two years of sales, account management or client services   
• Ability to work alone and as part of a team 
• Excellent presentation skills 
• Excellent verbal and written skills 
• Valid driver's license.

Dougall Media is committed to creating a diverse and inclusive environment and welcomes applications from all qualified individuals including women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, and persons of any sexual orientation, gender identity or gender expression. Dougall Media is committed to an environment of open access to employment opportunities. Accommodations are available for all applicants with disabilities throughout the recruitment process. Should an applicant require accommodations for interviews or other meetings, please contact Human Resources at (807) 346-2569.

We thank you for your interest in working with Dougall Media, however, only those selected for an interview will be notified.

If interested, please click here where you will be redirected to our career centre, and can submit your resume and cover letter, to begin the application process. Start your new career today!