Local youth braved the bitter cold Thursday to create 36 black snow angels on the bank of the McIntyre River.
The 36 angels represent the number of Canadians that die every day from a tobacco-related disease.
Thunder Bay District Health Unit’s youth engagement facilitator Steve Tome said they spray-painted the angels black to make them more eye-catching and said the location between May and Simpson Streets is a great high-traffic area that should help them get their message to the public.
“Hopefully a lot of the passersby coming from work today or tomorrow or the next few days will be able to see this,” he said, adding the timing of the project was set to coincide with National Non-Smoking Week, which runs from Jan. 15 to Jan. 21.
Tome added the youth want to use the project to send a message to Big Tobacco.
“They are the ones most aggressively marketed and advertised to. To have them here today really stands out as they don’t really think that it’s right,” he said.
For more information on National Non-Smoking Week and tips to quit smoking visit www.nnsw.ca.