Toronto, ON – Get in on all of the excitement this Friday with LOTTO MAX and MAXMILLIONS! For the third time this year, Ontario lottery players have a chance to win an estimated $55 million LOTTO MAX jackpot. The draw will also offer an estimated 4 MAXMILLIONS prizes worth $1 million each.
Thinking of buying a ticket? Here are the top motivators for our players OLG Customer Insights and Analytics Research – December 2015 :
• The bigger the better: A large jackpot motivates 62% of LOTTO MAX players to buy a ticket.
• Creatures of habit: 44% of our players play LOTTO MAX regularly.
• If I had a million dollars: 27% of LOTTO MAX players are motivated to buy a ticket when the MAXMILLIONS $1 million prizes are up for grabs.
Since its launch in September 2009, Ontario LOTTO MAX players have won over $2.9 billion, including 45 jackpot wins and 312 MAXMILLIONS prizes, right across the province.
For each $5 play, LOTTO MAX players receive three sets of seven numbers ranging from one to forty-nine. Players must match all seven numbers, in any one set, to win the jackpot and the MAXMILLIONS prizes.
Players can purchase tickets at authorized OLG retailers or buy online at PlayOLG.ca until 10:30 p.m. Friday, June 17, 2016 for the draw that evening.
