Margaret Simpson, also known as the Cedar Medicine Woman, is deeply passionate about assisting individuals with their health and wellness needs. She has extensively studied various forms of complementary and alternative medicine, from aromatherapy to reflexology, and firmly believes in the healing capabilities of naturopathy.
Simpson is the proud founder and owner of White Cedar Remedies, which offers all-natural, handmade body care products for pain relief and skincare.
The first product created by Simpson was a topical pain reliever, which has been successfully on the market in numerous stores for 12 years.
Now, following the success of the topical pain reliever, Simpson decided to create a second product for skincare. She named it Wha-Bonga-La, a word that Simpson has coined, meaning awesome skincare.
Simpson has established White Cedar Remedies and runs a home-based health and wellness studio called Cedar Medicine Woman Wellness Studio in the east end of Thunder Bay. The studio provides a range of wellness services including reflexology, cupping therapy, ionic foot bath detox sessions, and more.
Simpson was born and raised in Toronto. She moved to Thunder Bay in 2006 and attended Confederation College, where she studied Aboriginal Law and Advocacy. She immersed herself in the Aboriginal culture and lifestyle in her free time. After graduating, Simpson continued her exploration of traditional remedies.
The origin of White Cedar Remedies began when Simpson visited a healing centre in Pic River Heron Bay in the mid-2000s. There, a charming local elder gave her the spirit name of ‘Cedar Medicine Woman’.
After attending several sweat lodges, a medicine man guided her to work with the cedar trees to create something that could help people suffering from pain.
“Cedar is known as the tree of life,” Simpson said. “It offers so many health benefits.”
Soon after Simpson started working with the cedar trees, she developed the 'White Cedar Remedy', which has become very successful today.
At first, Simpson’s primary goal was to assist individuals experiencing pain during substance abuse detox. The positive feedback she received led to its widespread adoption.
Her family and friends started using the cream for various painful conditions and discovered that it helped alleviate their pain, so she continued to refine the formula.
While developing white cedar remedies, she resided in Cobourg, where she attended to her aging parents. Both of her parents experienced positive results from the white cedar remedy. Her father had post-polio syndrome, while her mother suffered from full-body contractions due to Alzheimer’s disease.
The business of 'White Cedar Remedies' began in 2012, when Simpson took a business start-up course through Northumberland Community Futures Development Corporation.
After completing the course, the business plan of White Cedar Remedies was successfully implemented and has been thriving ever since.
Simpson has always wanted to help people seeking natural healing. She is delighted to know that her products have contributed to helping people live healthier lives with less pain.
She enjoys organizing pop-up demonstrations at stores that sell her products because it allows her to engage with the community and meet diverse people.
“We live in a fast-paced society,” Simpson said. “It’s time to slow down and enjoy what Mother Earth offers us. Peace & serenity.”
It brings her great joy to hear positive feedback from people from all walks of life who benefit from the amazing products she worked hard to create.
The overall response has been overwhelmingly positive, although there was initially skepticism. After people began using the product, their perspectives changed. Customers are reporting that the products effectively aid in relieving and managing pain.
The new skincare cream is creating a sensation in the market, with sales skyrocketing.
As White Cedar Remedies continues to achieve success, Simpson hopes that people will recognize the product as 100% all-natural, proudly handmade in Canada, and affordable, with the added benefit of enriching lives through its health advantages.
“I want to express my gratitude to all my customers for their support and positive feedback,” Simpson said. “A big thank you to all local businesses that carry White Cedar Remedies.”
White Cedar Remedies plans to expand nationally, selling its products across Canada. Additionally, the company will host pop-up demos and markets throughout the Thunder Bay region.
As White Cedar Remedies continues to expand, Simpson eagerly anticipates the future and what it holds in the years ahead.
"Live life to the fullest every day," said Simpson.
Disclaimer: White Cedar Remedies are not intended to treat, prevent, cure, or diagnose any diseases.
